BORRINDO MISSIONS TO BRIDGE THE GAP BETWEEN ARTISANS AND THE OUTER WORLD

A man who works with his hands is a laborer; a man who works with his hands and his brain is an artist; but a man who works with his hands and his brain and his heart is a craftsman. Borrindo explains A Journey, A Struggle and An Endure of every single droplet of Sweat which these Craftsmen pour into making such a fine, delicate CRAFT SPECIMENS with a touch of antiquity. Borrindo is a purpose driven online store towards upholding thousands years old heritage of handmade craft in the region connecting it with world, where handmade items are still treated as very high value antiques.

Three people Armed with expertise in business, economics and marketing, practically with no capital but a blazing ambition to market and represent Pakistani artisans around the globe. The idea of Borrindo craft was initiated from a passionate desire amongst its founders to create a larger canvas than what exist today, for all the beautiful and un-paralleled creativity the artisans of Pakistan have been quietly perfecting for centuries.

It all started when Muhammad Hassaan and his team, while working with a local NGO in Sillanwali,a place 245 kms away from Lahore, discovered the delicate handicrafts, which stood witness to hundreds of years old history of this land. However, upon exploring the region and the lives of these artisans, Hassan realised that the economic backwardness and inaccessibility of the required infrastructure was gradually killing this beautiful Mughal-era industry. Many youngsters had given up the profession of their ancestors to take up more economically rewarding jobs.

Deeply influenced by issues of the Artisan community, Hassaan quit his job in 2015 and came up with the Idea of ‘Borrindo-The handmade Fashion’. Borrindo’s vision is to develop a handmade ethical fashion label by preserving the dying arts of Pakistan and help Artisan community to earn respectable livelihood and recognition around the world.

The Borrindo is an ancient instrument made out of clay can be regarded as the most ancient musical instrument of the Lower Indus Valley and an old form of flute.

Why borrindo? Because borrindo produces music, which gives voice to voiceless people. Borrindo is purpose driven platform, which is bridging the gap between artisans and world, where handmade items are still treated as very high value antiques. All rights reserved

TESTIMONIALS
The craftsmanship really deserves a standing ovation. I must say, seldom have I seen such a well thought out package. We wish this brand all the best for the future. I am actually truly happy to see how well executed this idea is. Kudos team

Madiha Saail

Founder at Project Rich
I usually don't dissect thoughtful bags (which I absolutely LOVE) but sometimes one must give credit where credit is due. I actually love the borrindo’s bag which is totally Handcrafted.

Ariel Laporte

Blogger/Model
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